That mix shapes local search here: established residents looking for trusted trades and services, and a churn of students searching for the essentials "near me". A well-run Google Business Profile speaks to both.
Being the local myself, I know the town — the market days, the independents, the difference between serving Ormskirk, Aughton and Burscough. That local knowledge is exactly what makes the content and targeting genuinely local, not generic.