Old address on one directory. A phone number from two businesses ago on another. A duplicate listing nobody knew about. Each mismatch is a small doubt — and Google adds them all up.
It's not glamorous work, but it's foundational. Get your details consistent everywhere and you remove a whole category of reasons you're being outranked.
It's careful, methodical work — the sort most people never get round to. Here's what's involved.
I find every listing with your name on it, good and bad, across the directories that matter.
We agree the exact name, address and phone — then that's what goes everywhere.
Google, Bing, Apple, the big UK directories and the ones specific to your trade.
Old addresses, wrong numbers and inconsistent names corrected across the board.
Duplicate and rogue listings tracked down and removed, so there's one clear record of you.
Listings drift over time — I check they stay consistent rather than fixing it once and forgetting.